Most professionals who are a part of a referral network will say they haven’t gotten enough referrals.

Oftentimes they are confused or frustrated because they thought that by joining a network, the referrals would flood in, and they can’t figure out why they’re not.

If you haven’t gotten any referrals from a networking group that you’ve invested some time into, it’s likely because you haven’t shaped a strong reward to risk ratio; you may even have a negative ratio.

If you come out of here understanding only one thing about Referonomics – just one thing – you can change your referabiltity for the positive. That simple concept is the referability equation. In any referral relationship there are risks and rewards, and those equate to referability.

I’m Jon Courtney. As a senior wealth manager I evaluate financial investments based off of the risk-reward tradeoff.  As the Referonomics creator I analyze professional interactions so that businesses can make the most of their referral currency. I love connecting people and making valuable introductions.  The work I’ve done in defining these concepts has helped me make more valuable referrals for my clients’ businesses and has improved my relationships with my business partners – all of which has been rewarding both socially and financially.

Referonomics is a theory based off of analysis and data. Basing my understanding off of economic theory, I created a hypothesis about professional interactions and went through the steps of interviewing professionals and collecting data before forming any hard conclusions. These findings have been presented to hundreds of professionals seeking to improve their referral relationships.

Through Referonomics you’ll learn…

• How risky you are as a referral.
• How to increase your referability.
• How to gauge the risk/reward levels of your referral partners.
• How to stand out in a competitive industry.
• How to shape and influence people’s perceptions of you.